The Benefits of Our Flashcards

The perfect sensory activity to add to a baby's daily routine. Trust us they just can't get enough!

  • Stimulates your baby's brain 🧠
  • Develops their vision 👀
  • Calm during nappy changes 🧷
  • Relaxed during tummy time 👶
  • Great for travel ✈️

Why Black, White & Grey Shades?

Newborns (0-4 months) colour perception is limited to white, black and shades of grey, because their eyes and capacity for sight are not fully developed at birth. As a result, babies love to look at high-contrast black-and-white patterns, which stand out in their blurry worlds, attracting their attention and helping them focus.

The Research Behind the 3D Designs

Our designs are extra special compared to other cards on the market. Rather than 2D, flat images we use 3D designs to create the illusion of depth and distance. This helps a baby's eye work harder encouraging tracking, focus and optic nerve development.

How To Use Your Baby Sensory Flashcards

1. Choose any pattern card.

2. Hold or place the cards 18 - 20 inches away from your baby's face.

3. Keep switching the cards every 20 - 30 seconds and continue every few minutes.

4. Repeat daily and watch your baby's attention span and fixation develop rapidly.

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The perfect baby gift

Our specially crafted pack of 20 black and white flashcards make the ideal baby gift. These cards are designed to improve your baby's visual tracking and focus, increase attention span, and encourage neck and physical strength during ‘tummy time’. Give your little one entertainment, aid relaxation and encourage development with this little pack of cleverness. What better baby gift could you give?!

New baby gift

Are you on the hunt for a new baby gift for friends or family? Then look no further! Here at The Picture Card Company, we have developed the perfect newborn baby gift that will be adored by parents and babies alike - our clever cards are designed for use with newborns all the way through the first stages of a baby's development. Their intricate designs help to captivate and intrigue as well as aid development.

New baby gift

We know it can be hard seeking inspiration for baby shower gifts. It's not an easy thing, finding baby shower gifts that are super thoughtful and practical, as well as being really useful. We feel that our baby sensory flashcard pack covers all these bases. Our flashcards are also gender neutral, meaning they make ideal baby boy gifts and baby girl gifts.

Our little pack of cleverness can also be used as a wonderful

We are proud supporters of Children's Cancer and Leukaemia Group. Donating 10% of every sale to this charity.

  • Aids Neck Strength

    Encourage neck and physical strength. Little Rosie is calm and relaxed during "tummy time"!

  • Encourages Eye & Brain Activity

    Mila is happy and content with this stimulating, sensory activity.


  • Relaxes & Calms.

    Luke is mesmerized with his flashcards making nappy changing easier and quicker.

Expertly Designed For Little Learners

Our cards have been carefully designed with latest scientific research to aid development, entertain as well as nuture your little ones mind.

Made By Parents For Parents

As a young family with a newborn and a toddler, we are always looking for things to keep our littlest family members entertained, curious and learning. Our Baby Sensory Flashcards were borne out of this search. Our youngest Rosie absolutely loves these cards and we’ve had great feedback from customers and friends alike!

  • Perfect For Newborns (0-4 months)

    Looking after a newborn baby is tough. We know that.We may not be able to come and change all those nappies for you, but we can help you make sure your little ones are getting some exceptional visual stimulation with our monochrome sensory flashcards.


  • Promote Eye & Brain Development

    The bold black and white patterns are specifically designed to stimulate a young baby’s optic nerves. Focusing on high-contrast patterns helps to promote the development of the baby’s eye muscles and brain, helping to ensure they coordinate and function properly. Clever, huh?!


  • Baby Gift - For Little Ones

    If you're looking for the perfect newborn baby gift, or maybe you're seeking inspiration for some baby shower gifts then look no further. Our sensory flashcards are a thoughtful and unique addition to any present or hamper.

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Contact Information

✉️ info@thepicturecardcompany.com